A marketing financial plan is one of the cornerstone to developing a new business. Marketing a new business is not an easy thing to do, and requires someone with economic experience in both new media and traditional marketing. In order to produce a positive ROI on marketing financials, you have to out compete other businesses which operate in the same vertical. Hiring an attorney with connections to marketing professional is a good first step. Many business attorneys are very familiar with the steps involved in creating a marketing financial plan, and know the best marketers in a wide variety of verticals.